SEO keywords play a pivotal role in enhancing your visibility online. What truly is an SEO keyword? Here's an in-depth exploration.

In digital marketing, a keyword is a particular term or expression that people type into search engines when they are seeking a specific service, product or information. SEO heavily is based on the use of these keywords to rank websites.

The magic behind SEO keywords lies in their ability to connect what users are searching for to the content that your website is providing. Cleverly using these keywords will help pull in the right audience and enhance the likelihood of sales.

Having established the concept of an SEO keyword, let's look at the efficient use of keywords. Enhancing the use of keywords demands a balance. You'd want to include relevant keywords to get the attention of search engines but without overloading your content with them.

One way is placing the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. You should also think about using keywords in the meta description and headings of your website, as these are spots where search engines often look.

Additionally, it's important to choose keywords that connect with your audience. This signifies understanding how they communicate, their searching habits and their wants.

In conclusion, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a critical tool for success in the website aggressive world of digital marketing. However, success hinges on its effective and balanced use.